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About Us

Ever wondered what happens to your favourite health products when they go beyond their Best Before Date?

They normally get wasted – millions of tons each year, straight into landfill.

The upsetting thing is, the products that have gone beyond their Best Before and not their Use By (important difference), are perfectly safe and effective for many months, even years, beyond their dates.

Even the NHS says:
“Every year in the UK we throw away 7.2m tonnes of food and drink, most of which could have been eaten. So think carefully before throwing away food past its “best before” date”

And the NHS also give a good definition of the difference between ‘Best Before’ and ‘Use By’, to help you understand what can, and what cannot be consumed beyond its date.

As a nation we’re wasting millions of tons of perfectly edible, safe, and effective food, drink and supplements each year.

Until now!

In order to stop health foods and supplements unnecessarily going to waste, we purchase Best Before expired goods from some of the biggest distributors and health brands in the UK (who would otherwise throw these away), and offer them to you for up to 90% LESS than their standard sales price.

Our business helps customers like you to maintain a healthy lifestyle and diet, on a budget – giving you some of the best health foods and supplements for drastically reduced prices (and in return we’re doing our bit to reduce unnecessary wastage and stop perfectly good products being sent to landfill).

We’re precisely about what our name suggests – Lovers of Health Products, Haters of Unnecessary Waste.